Marketing's Next Chapter, Data Strategy

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the data strategies and approaches that will define Marketing's Next Chapter.

Speakers

Michael Schoen

EVP & GM, Marketing Solutions, TransUnion

More On-Demand Sessions

Keynote

THE SIGNAL IN THE NOISE: INNOVATIVE STRATEGIES FOR MODERN STORYTELLING
Fireside

GREETINGS FROM 2033 - EXPLORING THE FUTURE OF MARKETING

Speaker Spotlight

DON’T GET LEFT BEHIND: MUST-HAVE STRATEGIES FOR EMERGING CHANNELS
Panel

DON’T GET LEFT BEHIND: MUST-HAVE STRATEGIES FOR EMERGING CHANNELS
Speaker Spotlight

WHY MARKETERS SHOULD INCREASE THEIR INVESTMENTS IN NEWS
Keynote

WAKE-UP CALL: YOUR CURRENT STRATEGIES MAY ALREADY BE OBSOLETE
Keynote

NEW RULES FOR WHAT’S NEXT - THE CONSUMER IS IN CONTROL
Panel

NEW RULES FOR WHAT’S NEXT - FOLLOW THE MONEY
Panel

NEW RULES FOR WHAT’S NEXT - STREAMING IS JUST THE BEGINNING
Panel

MYTHBUSTING - EXAMINING THE ACTUAL AND FUTURE STATE OF IDENTITY
Fireside

HOW TO BUILD A WINNING IDENTITY STRATEGY
Panel

WITHOUT DATA, YOU’RE DONE: UNLOCKING THE POTENTIAL OF YOUR CONSUMER DATA
Speaker Spotlight

HOW TO UNLEASH YOUR AUDIENCES WITH NEXT-LEVEL DATA
Fireside

MEASUREMENT IS A TEAM SPORT
Panel

CRACKING THE (MEASUREMENT) CODE
Fireside

BRINGING IT TOGETHER: NAVIGATING THE NEW MEDIA MARKETING LANDSCAPE
Keynote Intro

Introduction
Keynote Intro

The Trust Imperative
Keynote

The Retail Renaissance: Digital Transformation and The Rise of Social Commerce

Research

Notes from the New World: The Retail Renaissance Report
Panel

The Clean Room Inevitability: Data Governance & The Real Risks of Privacy Regulation
Sponsored

ANA Genius Awards Commercial
Panel

Measurement in a World of Gated Media
Research

Notes from the New World: The 2022 Holiday Shopping Report
Panel

The New State of Media: Adapting to Consumer & Channel Transformation
Closing

Closing Remarks
Keynote Intro

Event Welcome
Keynote Intro

The Trust Imperative
Keynote

Reimagining the Advertiser Value Exchange
Presentation

Be the Change: The Next Generation of Marketing with TransUnion
Research

Notes from the New World: The TransUnion Consumer Pulse Study 2022
Panel

Reshaping the Role of Identity in Advertising
Fireside

From Awareness to Acquisition – The New Rules of Customer Journey Marketing

Research

Notes from the New World: The Outcome-Based Marketing Report 2.0
Panel

Invest, Investigate, or Ignore: Prioritizing for Maximum Marketing Impact
Fireside

The Trust Principles: Building Customer Trust as a Core Brand Differentiator

Panel

Analytics Calling: The Future of Marketing Measurement in Europe
Panel

The Identity Dialogues: The CMO Wish List 2022
Panel

The Identity Dialogues: Destination Unknown
Panel

Test, Reinvest, and Rebuild: How Marketers are Redefining Their Media Strategies in the Face of Disruption
Fireside

General Motors, A Brand Case Study
Panel

Revenge of the Publisher: Does Audience Intent Matter More than Identity?
Keynote

The Future of Advertising: 2022 and Beyond
Panel

The Data Management Dilemma: Does Everyone Need a CDP?
Keynote Intro

Marketing’s Next Chapter, Analytics
Keynote

The Future of Advertising: 2022 and Beyond
Panel

Serious Decisions: Making Analytics Actionable
Fireside

General Motors, A Brand Case Study
Panel

The Identity Dialogues: Always-On Marketing, Fact or Fiction?
Keynote

Foundations, Data, and The Future of Media
Panel

Don't Believe the Hype: Investigate, Invest, or Ignore
Fireside

Best Decisions Possible: Analytics Organizations that Make a Difference
Panel

The Rise and Rebirth of Traditional Media in an Addressable World