The Future of Advertising: 2022 and Beyond

Joanna O'Connell, VP, Principal Analyst at Forrester, presents the latest research on the future of advertising, and the forces at play that are changing the marketing landscape. She will show how brands can't afford to take a "wait and see" approach, but must evolve their marketing strategies now to avoid future losses in audience reach and revenue.


Joanna O’Connell

Former VP, Principal Analyst at Forrester; Former CMO at MediaMath,

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