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Session Duration: 6:32

Keynote Intro

Marketing's Next Chapter, Data Strategy

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the data strategies and approaches that will define Marketing's Next Chapter.

Michael Schoen

SVP and GM, Marketing Solutions

Neustar

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Session Duration: 18:59

Keynote

Foundations, Data, and The Future of Media

Matt Sweeney, Chief Investment Officer of GroupM, presents the new rules of the brave new media world. He will demonstrate how brands and agencies can accelerate the integration of linear and addressable media – in a time of unprecedented change – to deliver better business outcomes.

Matt Sweeney

Chief Investment Officer

GroupM

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Session Duration: 59:09

Panel

Don't Believe the Hype: Investigate, Invest, or Ignore

What data and marketing strategies should you prioritize? Partnerships you should forge? Technologies you should invest in? What hype should you be ignoring? Learn from marketing leaders across the executive panel to help you identify the opportunities, pitfalls, and companies to watch.

Devon DeBlasio

Senior Director, Product Marketing

Neustar

Jess Simpson

SVP Global Identity, Data & Tech Consulting

Publicis Groupe

Lori Walker

Director of Product Management

Neustar

John Baronello

VP of Digital Transformation

Cardinal Path

Dan McKinney

VP, Data & Analytics, and Audience Insights

Audacy

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Session Duration: 34:36

Fireside

Best Decisions Possible: Analytics Organizations that Make a Difference

Neustar Vice President Marc Vermut interviews Facebook’s VP of Data Science, A. Charles Thomas, on the data science strategies and solutions critical to driving incremental value for brand, customer, shareholder, public, and team member stakeholders.

Marc Vermut

Vice President

Neustar

A. Charles Thomas

VP, Data Science

Facebook

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Session Duration: 3:02

Keynote Intro

Marketing’s Next Chapter, Analytics

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the analytics strategies and approaches that will define Marketing's Next Chapter.

Michael Schoen

SVP and GM, Marketing Solutions

Neustar

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Session Duration: 26:46

Keynote

The Future of Advertising: 2022 and Beyond

Joanna O'Connell, VP, Principal Analyst at Forrester, presents the latest research on the future of advertising, and the forces at play that are changing the marketing landscape. She will show how brands can't afford to take a "wait and see" approach, but must evolve their marketing strategies now to avoid future losses in audience reach and revenue.

Joanna O’Connell

VP, Principal Analyst

Forrester

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Session Duration: 48:34

Panel

Serious Decisions: Making Analytics Actionable

This session will demonstrate how brands can quickly turn insights into action and set the stage for continuous improvements in ROI across their marketing investments.

Joe Koudsi

VP, Product

Neustar

Joezen Punongbayan

Senior Director, Solutions Engineering/Sales

Neustar

Shane McAndrew

Global Chief Data Strategy and Analytics Officer

Mindshare

Eddie Drake

Senior Vice President, Marketing Data Strategy & Analytics

Bank of America

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Session Duration: 22:14

Fireside

General Motors, A Brand Case Study

Dorean Kass, Executive Vice President at Neustar, interviews General Motors’ Ajay Kapoor, Global Director, Performance Division, Marketing, to see how GM is adapting to the major forces that are reshaping the face of advertising in the next few years. This real-world use case will illustrate how GM is getting closer to consumers by leveraging first-party data and other regulation-compliant, identity-based solutions.

Dorean Kass

Executive Vice President

Neustar

Ajay Kapoor

Global Director, Performance Driven Marketing

General Motors

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Session Duration: 37:51

Panel

The Identity Dialogues: Always-On Marketing, Fact or Fiction?

Our panel of identity resolution experts will discuss why today's marketing executives need a strategic foundation that includes an always-on identity data strategy, and how to avoid the pitfalls that cost companies time, money, and customers.

Joanna O’Connell

VP, Principal Analyst

Forrester

Steve Silvers

SVP and GM, Product

Neustar

Andy Fisher

Head of Merkury Advanced TV

Merkle Inc.

Travis Clinger

SVP, Addressability and Ecosystem

LiveRamp

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Session Duration: 53:07

Panel

Revenge of the Publisher: Does Audience Intent Matter More than Identity?

There has been little transparency around the fidelity of third-party data. And the industry has done too little to change – until now. Publishers have an opportunity to ensure that their data is the cornerstone of a new currency. This panel will discuss the frameworks needed to make this happen in a way that is privacy-compliant and consumer-friendly, zeroing in on opportunities and pitfalls associated with collecting first-party information on both anonymous and authenticated users, including browsing behavior and contextual data.

Ade Adeosun

VP, Marketing Solutions & Advertising Partnerships

Neustar

Maddy Want

Senior Director of Product Management

Index Exchange

Tyler Imoto

VP Data Solutions and Strategy

Meredith

Steven Francolla

Head of Partnerships

Permutive

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Session Duration: 48:19

Panel

The Data Management Dilemma: Does Everyone Need a CDP?

Are much-talked-about Customer Data Platforms (CDPs) critical to marketing success now and in the future? This panel will evaluate consumer data management and targeting use cases to help you understand the current and future state of CDPs and their ability to generate value for brands across the data and marketing lifecycle.

Justin DeBrabant

Head of Product

ActionIQ

Ryan Engle

Head of Product, Customer Intelligence

Neustar

Kevin Farley

Global Head, Marketing Analytics

Capgemini

Brian Stavis

Global Category Lead, Digital Customer Experience Solutions

Amazon Web Services

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Session Duration: 36:59

Panel

Test, Reinvest, and Rebuild: How Marketers are Redefining Their Media Strategies in the Face of Disruption

We all know the challenges marketers and publishers face from ID deprecation to privacy legislation. But what is actually being done to bridge the gap and maintain addressability of media? This panel will dive into the necessary solutions, methodologies, and best practices for building a media strategy that will stand the test of time. What can we do as an industry and as individual contributors to test new solutions, identify where to reinvest media dollars, and know what the future of the supply chain will look like without cookies or other perishable IDs?

Allyson Dietz

Director, Product Marketing

Neustar

Diana Horowitz

SVP of Ad Sales

fuboTV

Andrea Kwiatek

Strategic Partnerships Manager

Goodway Group

Ben Hovaness

SVP, Marketplace Intelligence

Omnicom Media Group

Stuart Schwartzapfel

SVP, Media Partnerships

iSpot.tv

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Session Duration: 41:07

Panel

The Identity Dialogues: Destination Unknown

It’s an evolutionary point in time. One where users can steer into the storm and take advantage of the change in tide to reassess and reevaluate their marketing and tech strategies. Early adoption is critical to getting an edge over more conservative competitors. The panel outlines how firms can use this to their advantage.

Jennifer Jolly

Emmy Award-Winning Technology Columnist and TV Broadcaster

USA Today

Steve Silvers

SVP and GM, Product

Neustar

Anudit Vikram

Chief Product Officer

MediaMath

Jess Simpson

SVP Global Identity, Data & Tech Consulting

Publicis Groupe

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Session Duration: 30:27

Panel

The Identity Dialogues: The CMO Wish List 2022

The MADtech ecosystem is rapidly evolving. Our world-class panel of experts will help shape your investment priorities - from key hires to consumer data platforms to new partners. The unfiltered opinions and candid commentary are invaluable for this year's budget season.

Jennifer Jolly

Emmy Award-Winning Technology Columnist and TV Broadcaster

USA Today

Shane McAndrew

Global Chief Data Strategy and Analytics Officer

Mindshare

Ellen Mulryan

VP, Director & Solutions Architect

Starcom

Lori Walker

Director of Product Management

Neustar

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